February 28, 2013

Owning It


In the past ninth months, life has thrown a few curve balls in my direction. And these turn of events were definitely challenges great enough to make me bitter and upset. I felt like I was carrying a burden around with me everywhere I went. This load of negative energy really started to make me feel lost; and simply put, I didn’t feel like myself. Then I read this:

“Being tender and open is beautiful. As a woman, I feel continually shhh’ed. Too sensitive. Too mushy. Too wishy washy. Blah blah. Don’t let someone steal your tenderness. Don’t allow the coldness and fear of others to tarnish your perfectly vulnerable beating heart. Nothing is more powerful than allowing yourself to be truly affected by things. Whether it’s a song, a stranger, a mountain, a rain drop, a tea kettle, an article, a sentence, a footstep, feel it all- look around you. All of this is for you. Take it and have gratitude. Give it and feel love.” –Zooey Deschanel

Instantly, a portion of my sore heart was relieved and a part of my burden was lifted off my shoulders. For months I had been letting a few bad experiences take away my tenderness. I had also been letting the people around me, who had gone through similar situations be bitter and make me think that it was okay for me to act that way also. But hearing that it was okay to be open, to be expressive, to be loving, or in other words to be exactly who I am- that made me feel great.

Some people may think I reflect too much, or I think too much, or that I am sappy, corny, and even impractical, but guess what, that’s who I am! And that’s what EDAW is for; owning you body, emotions, thoughts, and feelings and not being ashamed of them.

Day 28

Day 28. Ballerina Inspiration
Inspiration can literally be taken from anyway and to showcase Juliana's natural beauty, what better than the epitome of femininity and elegance: a ballerina. The top knot, ballet flats, soft colors, and black skinny jeans are very ballerina-esque. And a scarf may not be found in a dancer's studio but the airiness and pastel color add to the graceful tone of this look.

February 27, 2013

Day 27

Day 27. Hipster Nation
Being Philadelphians, we definitely take fashion cues from the people of the city. If you didn't already know, Urban Outfitters, Anthropologie, and Free People are all headquartered and started in the Philadelphia area; hence the strong hipster influence. The juxtaposition of rugged combat boots against a feminine floral dress is very representative of Philly fashion.

True Beauty


Today’s post is very brief because there’s one simple idea I want to express:

Beauty is a state of mind- not a state of your body.

Take today to consider all of the beautiful things in your life.
See that inspiration is all around you.

They say that “Happy girls are the prettiest” and if you are truly happy, how can you not come across as beautiful?

If you are touching the lives around you in a positive way, once again, how can that not be seen as true beauty?

To be happy, to make a positive difference in someone’s life, to strive to be an inspiration to all, and to be you in your purest form- that is beautiful. 

February 26, 2013

Defining Yourself


What are you greater than?

Is it your last breakup?
The number that shows up on your scale?
Is it your last test grade or the way your boss treats you at work?
What about your acne? Or your fear of trying new things?

What is it that pulls you down and makes you feel unworthy of respect from others and yourself.

I know that I am greater than…

The stereotypes of the fashion industry
The fact that I didn’t go to spinning on Monday
The pressure I feel from my peers

But how can I define myself? What is it that makes me good enough?

This is something I am still not entirely sure of. I am only twenty-one after all. But I do know that I am not perfect and it is wrong to expect myself to be perfect. I know that I am greater than my past and mistakes and fears.

I believe that no one area of your life should define you. We should strive to be well-rounded individuals so when one area falls through we can still be proud of another. And ultimately, your character is what amounts to something significant in the end. Just a few things to think about as we participate in a week full of reflection, self discovery, and loving oneself.

Day 26

Day 26. Hoodie
To make the average hoodie extra special and more fashionable, Juliana added a flannel scarf to her look. Perfect for a chilly day or one requiring lots of movement and running around. It's the little things like this that take an outfit from ordinary to perfectly individualized!

February 25, 2013

When Self Doubt Sets In


Anxiety, insecurities, fears- they are all absolutely evitable. And to be a stylish woman, it is crucial to be thoughtful and to learn what works for you when it comes to facing pressure and stress. Here are some strategies that greatly help me and may also work for you!

Treat yourself as you would a friend.
Yes, I definitely give myself pep talks, all the time. That might sound dorky but for me it’s absolutely necessary. And how do I go about doing this? I treat myself as I would treat my friends. If a friend came to me with a struggle or insecurity, how would I approach the situation? I would never put them down or point our more flaws, instead I would want to be a cheerleader for them and make them feel uplifted. Accordingly, I try to do the same for myself.

Surround yourself with encouraging people.
Sometimes know matter how strong you may be, you just need some love and encouragement from your friends. And I’m not talking about friends that you can gossip with or friends that come and go. Every person needs friends that they see as family. A group of people that are non-judgmental, caring, and show strong character.

Pamper yourself.
When I have a busy week ahead the last thing I want to worry about are chipped nails or untamed eyebrows. I want to put my best foot forward in both what I’m doing (work, school, extracurricular activities, etc.) and with my physical presentation. Whether it is painting my nails, choosing my outfits for the week, or giving myself a facial, the extra half hour it takes to do these activities gives me time to relax, refuel my confidence, and invest in myself.

Create a positive environment.
The space that I live in is an ongoing project for me. I always want to rearrange furniture, decorate, clean, or take on a DIY project. By doing this, I work through my stress but also can take the opportunity to be reminded of my blessings. By adding photographs in picture frames to my walls, hanging artwork, utilizing inspiring phrases/quotes, and adding bright colors to a room, I immediately feel happy and uplifted.

Say it out loud.
Talking to someone, a friend, peer, or counselor is always helpful in gaining insight. Sometimes, or actually most of the time, we don’t need someone to give us advice, we just need them to ask questions so we can speak out our problems and then the solutions become clear. And other times, you may not need to even speak to another person; you just may need to speak out loud to yourself. Things always seem to become crystal clear when your get out of your mind and speak your thoughts aloud. 

Day 25

Day 25. Signature
What makes this look is the bright mint button down popping out under a simple white vest. If you were to walk by Juliana on the street in this outfit, wouldn't you think she's just so cool and put together? She's definitely on the path to becoming an "it" girl in Philly in regards to fashion by rocking her signature scarves.

February 24, 2013

An Introduction




Looking back on my relationship with fashion, there’s one memory that really sticks out to me. I remember being 5 years old and going out to shop with my grandmother, who was and still is my fashion icon. We were in a children’s clothing boutique when I found this barrel of little girl’s handbags. I remember my eyes widening and a smile instantly consuming my face at the sight of this large barrel filled with small, dainty heart shaped purses in an assortment of bright colors covered with intricate beading. My grandmother bought me one of the bags and instantly, I felt like I was on the path to becoming a sophisticated, fashionable, and beautiful woman, just like her.

This single connection to fashion- the realization that clothing and accessories could change my outlook on life and that I could feel glamorous and worthy, would lay the ground work for my self esteem to build and blossom in the coming years. It was many moments like these, learning about fashion from my grandmother, that would grow me into the strong woman that I am today. My grandmother taught me about style in regards to clothing but also what it means to be a stylish woman. Now I know that being stylish is more than wearing this season’s “it” color or carrying around a glitzy bag. It is about having character, showing strength, and having confidence in your talents and abilities (hence the founding principles of Fashion Matterns: character, strength, and confidence).

So what does this memory have to do with Eating Disorders Awareness Week (EDAW)? Well, I firmly believe that this moment, and several similar ones, prevented me from following the in the footsteps of my mother who suffers from anorexia. You see, my mother’s battle with self-esteem was transferred onto me as I grew up under her care. How can a young girl grow up to respect and love herself when her most important role model, her mother doesn’t respect and love herself.

In fact, studies and science are showing that eating disorders stem from more than poor body image. ANAD, the National Association of Anorexia Nervosa and Associated Disorders says in regards to eating disorders, “Our knowledge at this point indicates that genes load the gun and the environment pulls the trigger.” In other words if your family has a history of eating disorders, the genes you inherit from them can make you more likely or prone to develop an eating disorder. From there, the environment or experiences you have can bring out those genetic weaknesses and create a downward spiral that results in a full blown eating disorder. But thankfully, I had been blessed with many forms of support including a compassionate grandmother, a curious mind, a strong work ethic, and exposure to the transformative powers of fashion.

It might be hard to believe that a form of art or industry or creative outlet that is fashion has had such a profound affect on my life. And especially that it is fashion- after all, people criticize fashion for the unrealistically skinny models that walk down the runways, and for its “materialistic” focus, and its competitive, cut throat, and critical nature. But for people who believe this viewpoint, or even fuel this negative side, they do not know fashion as I do. Fashion is suppose to bring out the best in a person, encourage them to express themselves in crazy and fun ways, as well as giving them the confidence to take on whatever challenge they face.

Through the written pieces, photographs, and other creations on Fashion Matterns, I want people of all self esteem levels to find inspiration and optimism. For the next seven days, you will find pieces relating to Eating Disorders Awareness Week here on Fashion Matterns. Let the fashion and self appreciation begin!

Day 24

Day 24. Studying in style.
When accomplishing an important task- studying for exams, working at the office, giving a presentation, etc. it is crucial to look good and thus feel great! You know Juliana isn't slacking off while studying for her nursing exams when she's dressed this effortlessly cool. A plaid scarf paired with a swingy boho vest is free spirited but still chic and put together.

Day 23

Day 23. The Details
In fashion, it's all about the details, even when it comes to scarves. This particular scarf is unique for its sheerness, dainty print, and pom-pom fringe. How fun!

Day 22

Day 22. Sundays and Sunshine
Sundays are one of my favorite days of the week. It's a free day meant for relaxation, running errands, pursuing passions, and time to spend with friends and family. Also, brunch, shopping, and some good laughs about the fun weekend are usually in store. To reflect the upbeat, cheerfulness, and sunshine found in Sundays, this bright yellow scarf that Juliana wore to brunch with girlfriends was perfect.

Day 21


On her way out the door for date night, I caught Juliana leaving in this fashionable outfit. She was beaming with sophistication and style, and I just had to capture this outfit in the moment. Accidental, spur of the moment, or maybe just embracing this challenge in all her power, Juliana proves a scarf can be added to any outfit for any occasion. And as a result of this pass by, this post and look for 28 days, 28 ways was born.

February 22, 2013

Day 20

Day 20. Classics


Classics such as ballet flats, skinny jeans, a white tee, and a leather jacket are essentials to any woman's wardrobe. Additionally, two to three great scarves, in a variety of colors and textures, are a important to have to mix and match with one's classics.

February 20, 2013

Day 19


Day 19. Bright Pants
Although we're in the depth of a cold winter here in Philadelphia, the freezing temperatures clearly haven't negatively affected Juliana's outfit choices. Hot pants plus a warm scarf means a stylish winter season.

Jewels on Julia




Fortunately, I have the pleasure of being surrounded by many fashionable women all the time, including my friend Julia. She agreed to play dress up with me for the afternoon and let me deck her out in strains and strains of fabulous jewelry. Two things to note: a girl can never have too much jewelry and a girl should never take herself too seriously.

February 18, 2013

Day 18

Day 19. All American
What's the best way to dress for an American holiday? With a patriotic look of course! Nothing expresses American pride like red, white, blue, & denim. Additionally, Juliana is showing off that fashion is an art without rules, notice the denim on denim and how well it works? The key: contrasting dark and light washes.

Day 17

Day 17. Sassy
Although the outfit is the basis for a chic look, we cannot forget about an accessory we all have- hair! Scarves frame the face and are the perfect excuse to pull your hair up and out of your face to show off your natural features. A high ponytail like Juliana's creates instant sass and a girly appeal.

Day 16

Day 16. Neon


Everyday should have at least a touch of fun in it, life is too short after all! So why not add some slightly crazy or bold accessory to an ordinary look?  The scarf in this outfit has metallic thread weaved throughout it making it seem fancy compared to the casual neon green converses. Cheerful, unexpected, and fashionable- this look is all of that!

Day 15

Day 15. Color & Contrast
Pink and blue, why would you put such different colors next to one another? Exactly- because they are so drastically different. Dark shades of blue and pink oppose each other beautifully and creating this contrast is easy with a scarf! It is also a bit less scary to try new color combinations with accessories than putting together an entire outfit of opposing colors.

Day 14

Day 14. Feminine

Although the basic formula of this outfit is rather tomboy-esque: converses, jeans, and a basic long sleeve tee, simple accessories and a beautiful smile add a feminine touch. The periwinkle printed scarf and spontaneous flower add some fresh and girly appeal to this look.

February 13, 2013

Day 13

Day 13. Opposites.
Juxtaposing: When two opposites are placed next to each other to exemplify their differences. This is hands down the most fun thing to do in fashion and in today's post, this can be seen in the toughness of combat boots being contrasted with the brightness in the scarf. Juxtaposing creates playfulness and eye catching combinations. It ensures you aren't taking yourself too seriously and dressing fearlessly!

Day 12

Day 12. Simplicity

You've heard it before, less is more and in fashion simplicity is always chic. To show off her scarf collection, Juliana has been wearing fairly simple pieces and allowing the scarves to take the spotlight. When in doubt, keep it uncomplicated and make the accessories of your outfit a main focus.

February 11, 2013

Day 11

Day 11. Rainy day

In addition to a rain coat, a pair of wellies, and an umbrella, a scarf is an essential for cold, rainy days. The infinity scarf pictured above adds a pop of color to the neutral outfit and elevates it from being plain to chic.

Day 10

Day 10. Philadelphia

Juliana is definitely athletic, casual, and sporty but she seems to always pull the look together. Just like every other Philadelphian, she is a Phillies fan and is passionate about showing her spirit year around. She pulled together this look of her favorite team's sweatshirt with a scarf, also in team colors.

Day 9

Day 9. Sorority Spirit

Just like many women out there, Juliana doesn't dress as if she's going to a movie premiere or in head to toe couture everyday. Rather, a significant portion of her wardrobe is casual and affordable pieces. T-shirts, tanks, sweaters that show spirit for a favorite team, sorority, or organization are in the closet of every woman out there. And often times, they may be required for an event. For example, if one is attending a basketball game, they will most likely be going in a jersey or a t-shirt with the team's logo on it. So how does a woman make these unfashionable pieces stylish? With a scarf of course! 

February 8, 2013

Day 8

Day 8. City slick
On the streets of Philadelphia, you'll find women like Juliana who are ready to take on the world in their show stopping heels and sleek leather jackets. Philadelphia is known as a hipster city but Juliana elevates the leather jacket with a luxurious cashmere scarf and cocktail dress. The perfect mix of urban and femininity.

February 7, 2013

Day 7

Day 7. Mixing
This 28 days of scarves in 28 ways is more than just displaying a scarf collection but demonstrating how to mix and match. Half the fun of fashion is mixing together options, especially ones you thought you never would, to create new expressive looks. In the photographs from today, Juliana mixed a plaid button-down with a contrasting solid color scarf. Mixing textures, fabrics, colors, and prints will allow even a small collection of scarves to go a long way. The possibilities really are endless!

Day 6

Day 6. Vibrancy
The weather may be gloomy and there may be clouds in the sky but your outfit does not have to reflect these dreary conditions. A pop of color, like Juliana's sweater and scarf, bring the eye upward towards her face. It brings out the brightness and glow naturally in one's skin making a person seem more vibrant. Bright colors and accessories not only affect you but also those around you, spreading cheer to all.

Since scarves are most often worn around the neck and close to the face, this is a great item to wear in bright colors. Allow the clothing to work for you, choose colors that provide a positive outward expression, and you'll be guaranteed a fashionable look.

February 5, 2013

Day 5

Day 5. Casual combo


A vest and scarf combination is fantastic for warmth and creating an ultra chic impact. It is sporty yet sophisticated, and pull together but with an essence of effortlessness. This outfit also works well for the the contrast between neutrals and bright white.

It is obvious that Juliana is making leaps and strides towards completing the 28 days/28 ways challenge.

For more photographs be sure to check out the tumblr.

February 4, 2013

Day 4

Day 4. Simple but chic.

After an exciting weekend you may be in need a fashionable way to get through Monday. A subtle but oh so fabulous scarf is your solution. When wearing a simplistic oufit, a chic animal print scarf is the perfect addition that will tie the whole look together. 

February 3, 2013

Day 3

Day 3. LBD

Think you can't dress up a scarf? Think again! Juliana dressed up a little black dress with a scarf with a semi-formal philanthropy event this past weekend. Classy and sophisticated- most definitely but a unique twist- it was that too! Who would think to throw on a scarf for a formal event? It just goes to show, scarves are versatile.

By the way, the philanthropy event was Drexel University Delta Phi Epsilon's Deepher Dude pageant that raised $45,000 for the Cystic Fibrosis Foundation. Philanthropy is always fashionable!

February 2, 2013

Day 2

Day 2. Casual with school spirit.

After a long week, the best weekend outfit is simple and comfortable. Juliana chose her go-to Drexel apparel and paired it with a gray scarf and sunglasses. This outfit is perfect for grabbing coffee, running errands, walking around campus, and attending a college basketball game.

Day 1

Day 1. Classics & basics paired with a scarf that adds bright pop of color.


After a recent realization that my friend, Juliana Latchum owns 28 scarves, the challenge became clear. With February being one of the coldest months of the year in addition to being 28 days long, "A Scarf a Day" was born. For the next month, Juliana will be staying warm and looking fashionable while displaying her expansive scarf collection.

Scarves are one of the most versatile accessories to wear. They can be worn in various knots and placed all over the body (neck, hair, even on a handbag), they come in a variety of lengths, colors, fabrics, and they instantly add an element of chic when done right.

Additionally, a scarf is a simple accessory that everyone can wear well. Fun fashion for all women, that is definitely something Fashion Matterns stands for! Stay tuned for the stylish and warm month ahead.