What do you get when you juxtapose teenage rebellion and the beautiful, classic harmonies of Frank Sinatra's love songs? Well you get the latest ad campaign from PacSun. This ad campaign is genius in my opinion because its captivating and innovative. Unlike the typical commercial targeting young adults in which sex, glamour, and materialism is overstressed, this ad utilizes classics in a forward thinking way. After watching the advertisement, not only do I want to buy their clothes, but I want to live the lifestyle that it portraits- rebellious, carefree, and filled with crazy adventures.
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