After seeing the Abraham Lincoln memorial, visiting the Museum of National History, exploring other areas of the National Mall, and walking just about everywhere throughout Washington D.C., my friends and I were exhausted. We were reaching the end of our day trip to the capital, but we had one more exciting destination to visit- Georgetown Cupcake! According to the local students and TLC, it is a renowned bakery that is an absolute must see, and must taste, while in the D.C. area. And I am pleased to say that after waiting forty-five minutes in line, it was the icing on top of a sweet day.
In a society where the phrase “less is more” seems to have almost no significance, I found my minimalistic experience at Georgetown Cupcake to be unusual but refreshing. Georgetown Cupcake may sound familiar and that is because TLC has created the television show DC Cupcakes based on the business started by two sisters, Katherine Kallinis and Sophie LaMontagne. Before I entered the bakery, I had preconceived notions of what the bakery and cupcakes would be, based on my experiences with bakeries in Philadelphia, throughout New Jersey, as well as Carolos’ Bakery in Hoboken, New Jersey (also known for their television show on TLC, Cake Boss). My general consensus came to be that cupcakes are large messes corrupted by overly sugary substances with elaborate decorations and frosting. But when I bit into my chocolate cupcake from Georgetown Cupcake, I was surprised at the purely delightful taste; the cupcakes were understated and unpretentious in nature.
Every aspect of the bakery and cupcakes was uncomplicated, but was still satisfying and fun. The décor in the bakery, the packaging used, the layout of the menu, the assortment of cupcakes, the decorations on the cupcakes, the variety of the merchandise, the ingredients used, the graphics and logo, and the overall essence that the cupcakes gave off was sophisticated and of the highest quality but very simple. There was a strong focus on the cupcakes serving their original purpose, as food, rather than as frivolous or overdone art.
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Just like Tiffany's has their blue boxes, Georgetown Cupcake is well known for their pink boxes.
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The simplistic nature of the cupcakes also reflected in the atmosphere of the bakery. The staff members were upbeat, but also calm and collected. They were not frantically running around serving a complicated assortment of extravagant cupcakes.
Another few aspects that I greatly appreciated were the reasonable prices and serving size of the capcake. In essence with the rest of image of the bakery, the cupcakes were moderately sized, perfect for a nice, sweet treat and were priced at 2.75 each; which is inexpensive compared to $5 oversized cupcakes served in the Philadelphia area.
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Perfectly Sized.   |
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